This is useful if you want to track both the referral company that's driving traffic and deals towards you, as well as the individuals inside that referral company. Check out the video below!
By giving HubSpot information when users access your website via the URL, tracking URLs enable you to assess the success of your marketing activities.
A tracking URL is a typical URL with additional parameters. HubSpot stores the data in those parameters when users access your website through a tracking URL.
Here's the quick steps on how to access this tool:
Reports > Tracking URL Builder > Create tracking URL > Fill up the Form > Create