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Revenue Diagnostic

Your Revenue Operations Are Costing You More Than You Think

A 3-day expert assessment that tells you exactly what’s broken, what it’s costing you, and what to fix first — before you commit to anything.

Investment
$10,000
Timeline
3 days

CEOs and CROs at professional services firms who want an objective assessment before committing to a transformation investment

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Executive reviewing diagnostic report with MYD consultant
120+
Professional Services Firms
22%
Avg. Revenue Lift
HubSpot & Salesforce
Platform Expertise
The Context

Most companies that call us are in one of three situations. They hired an agency that delivered a configured CRM but not a revenue system — the tool works, the operations don’t. Or they brought someone in-house who’s good but overwhelmed by the scope. Or they’ve been patching things for two years and the duct tape is showing.

Whatever the path, the result is the same: leadership can’t get a straight answer about pipeline, forecasting is fiction, and every revenue conversation starts with ‘but the data might be off.’

DAY 1ExaminationPhase 01DAY 2AnalysisPhase 02DAY 3PrescriptionPhase 03
The Diagnosis

What Three Days Reveals

CRM adoption below 60% — the team has built workarounds in spreadsheets
Pipeline inflated 40–60% with stale deals nobody’s qualified in months
No attribution between marketing spend and closed revenue
Forecasts based on stage probability, not buyer signals
3+ tools doing overlapping jobs with no integration between them
Reporting takes hours because nobody trusts the underlying data
The Methodology

How It Works

Phase 01

Examination

Day 1

Deep dive into your current CRM architecture, data quality, pipeline structure, tech stack, and team processes. We interview key stakeholders and analyze your systems hands-on — not from a slide deck.

CRM architecture audit
Data quality assessment
Stakeholder interviews
Tech stack evaluation
Phase 02

Analysis

Day 2

We synthesize findings into a clear picture of current state — what’s working, what’s broken, and what’s costing you revenue. Root causes separated from symptoms. Quick wins identified.

Revenue leakage identification
Root-cause analysis
Quick-win identification
Competitive gap assessment
Phase 03

Prescription

Day 3

A prioritized transformation roadmap with clear recommendations, timelines, and expected ROI for each initiative. Delivered directly to your leadership team — not buried in a PDF.

Diagnostic report
Prioritized transformation roadmap
Quick-win recommendations
Investment and ROI projections
Executive presentation
Expected Outcomes

What Changes

You’ll know exactly where revenue is leaking — and how much.
We found $1.73M in stale pipeline at one client during the first audit.
A prioritized roadmap your team can act on immediately — or we can execute with you.
A business case that aligns your board, your CRO, and your team on what to do next.
Clear separation of root causes from symptoms — so you fix the right things first.
Quantified quick wins you can deploy before committing to a larger engagement.
Confidence in next steps — whether self-directed or with our team.
Cornerstone case study — $1.73M pipeline recovered

The $10,000 diagnostic fee is credited in full toward a Foundation Sprint or Revenue Transformation System within 60 days. This isn’t a discount — the diagnostic is the first step of any transformation.

Learn about the Revenue Transformation System →
Common Questions

What our clients ask before they start

Yes. If you move forward with a Foundation Sprint or Revenue Transformation System within 60 days, the full $10,000 is credited toward that engagement.
Admin access to your CRM and key tools, plus availability from 3–5 key stakeholders for 30-minute interviews. We provide a preparation checklist before we begin.
Yes. While we prefer Day 1 on-site when possible, we’ve delivered effective diagnostics fully remotely. The quality of the output is the same regardless of format.
It’s happened twice. In both cases, the diagnostic confirmed the team’s instincts and gave them confidence to stay the course. We’d rather deliver that answer honestly than manufacture problems to justify a larger engagement.

Every engagement starts with a conversation.

Let's discuss your situation, whether the Revenue Diagnostic is the right fit, or whether a different approach makes more sense. No pitch. No pressure. Just clarity.

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