Unblocking Lifecycle Marketing with HubSpot <> MyTime Custom Integration for Deka Lash

Deka Lash partnered with MergeYourData to unify MyTime and HubSpot, restructure lifecycle stages, and implement automated workflows — creating a scalable lifecycle marketing engine that drives retention and franchise growth.

Client

Deka Lash

Services

HubSpot Integration, Lifecycle Marketing Automation, HubSpot Configuration, Revenue Operations

Project Timeline

3 months

Platforms

HubSpot, MyTime

46.5% More Marketable Customers in HubSpot Each Month

Customers all flow into HubSpot for upsells and cross-sells.

100% Lifecycle Accuracy for Segmented Lifecycle Marketing

All customers were now segmented and hyper targeted.

Project Overview

Deka Lash, a leading beauty services franchise, was rapidly expanding but lacked the operational backbone to scale lifecycle marketing. Their customer data lived in silos: MyTime managed scheduling, while HubSpot powered marketing. Without integration, data was fragmented, lifecycle stages were unclear, and personalized campaigns were inconsistent across franchise locations. These gaps limited visibility into the customer journey and created missed opportunities to re-engage and retain clients. To continue scaling effectively, Deka Lash needed a unified system that tied customer activity directly to automated marketing and reporting.

Project Execution

MergeYourData designed and delivered a complete Lifecycle Marketing Transformation, combining technical integration with strategic guidance:

Custom MyTime ↔ HubSpot Integration – Every booking, appointment, and client activity now flows seamlessly into HubSpot, creating a real-time single source of truth.
Lifecycle Stage Redesign – Defined and restructured stages to accurately reflect the Deka Lash customer journey, aligning corporate and franchise-level marketing.
Automated Workflows – Built sophisticated automation for onboarding, retention, and reactivation campaigns, ensuring timely communication at every stage without manual effort.
Strategic Marketing Alignment – Guided Deka Lash’s team in reshaping lifecycle marketing around the new system, enabling consistent execution and reporting across all locations.

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