Dineline and MergeYourData.com worked through the challenge of scaling the Marketing, Sales, and Customer Success by taking a methodical approach to improvement.
Along the way, various team members from the different functions were brought in to hear their experience with the changes and to gather additional feedback for other roadblocks. Ultimately team members voiced that the systems were significantly easier to work with and they were able to greatly improve their daily output.
The impact of the engagement was:
By integrating and streamlining Dineline's data across different platforms, operational expenses were reduced. Processes were realigned with systems so that the team stopped fighting the tools they were using. The effectiveness of the Sales, Marketing, and Customer Success teams was greatly improved from less manual effort and up-to-date customer journey data.
The once chaotic data environment was organized and connected, bringing clarity and structure.
Fragmented, confusing data was turned into valuable insights, empowering Dineline to make data-driven decisions rather than relying on guesswork.
By providing dashboards and analytics previously unknown, MergeYourData.com highlighted crucial business aspects that Dineline was previously unaware of, resulting in broader business improvements.